| Executive Bio:
Peter Krasilovsky
 Peter
Krasilovsky
helps develop popular technologies and
services that impact people and society.
He also likes to help new media companies
develop their business models, form great
partnerships and establish meaningful
market positions.
Peter's authoritative views on new media
trends have regularly landed him on major
television and radio business shows,
as well as major newspapers and business
magazines. He also is a frequent participant
and organizer of media industry events,
as well as the resident writer of the
San Diego MIT Forum.
In recent years, Peter has been focused
on local media (newspapers, Yellow Pages,
search companies and portals) as it works
to provide better, more profitable new
media solutions. Peter's local media
research has been commissioned by The
Newspaper Association of America, The
Yellow Pages Integrated Media Association,
The Interactive Advertising Bureau and
other industry organs. In his ongoing
work with Borrell Associates Inc., and
as the founding director of the Kelsey
Group's Local Online Commerce program
from 1999-2001, his clients have included
a "who's who" of newspaper
and directory companies, as well as their
technology vendors.
Previously, Peter's focus was primarily
on Big Media, Internet Service Providers,
and telecommunications providers
as they sought to leverage their
traditional market position with
interactive solutions. As Vice President
with Arlen Communications Inc. from
1991-1998, he had a hand in the new
media strategies of companies such
as America Online, NBC, the National
Football League, Hearst, Discovery
Communications, Hewlett Packard and
Bell Atlantic (Verizon). In the wake
of the phone system's breakup from
1989-1991, Peter served as the lead
analyst and editor of Enhanced Services
Outlook, a monthly newsletter, where
he learned first hand about the real
challenges that lay in store for
monopolies adjusting to market conditions.
Peter has also worked extensively with
community development organizations,
education providers and foundations,
reflecting his belief that new media
can be effectively utilized to support
societal improvement. In this capacity,
Peter served as an expert for the 2005
grant rounds with The U.S. Department
of Commerce's Technology Opportunity
Program. He has also worked extensively
as an interactive media expert with non-profit
think tanks, including The Markle Foundation,
The Sloan Foundation The Benton Foundation
and The Cable Television Information
Center, where he served as Director of
Research in the late 1980s.
Peter received his master's degree in
communications management during the
mid-1980s at USC's Annenberg School of
Communications, a hub for the era's leading
thinkers in media and communications.
Peter's bachelor's degree is in liberal
arts from Sarah Lawrence College, Bronxville,
NY. While in college, Peter worked as
a freelance music-and-radio industry
reporter for Billboard Magazine, the
music industry publication. A native
of Chappaqua, NY, Peter is married to
Sharon Bywater. He relocated to Carlsbad,
California in 2003 after living in the
Washington D.C. area for 18 years.
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